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SEO

All things SEO - from Penguin updates to back linking strategies and "white hat" SEO advice

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While 2015 has seen the way we search the internet – and not just on Google – continue its rapid evolution, 2016 promises to have even more surprises in store. Here our latest blog explores what you can expect to see more of in the New Year.

Google’s Penguin updates have been transforming the face of search for some time. Aimed at stripping away spammy approaches to search engine optimisation (SEO), the updates have changed the way you need to carry out SEO. Here are seven pointers to help you stay ahead of SEO and keep you in with a shout when it comes to people finding your business online.

So, Penguin 2.0 is now here having been rolled out by Google over the last couple of days. For SEOers this is major event. Not as big as Penguin 1.0 which really hit hard last year, but a huge event nonetheless. For many businesses the update could mean a serious dent in search rankings and much-needed traffic.

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