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How to make your website more mobile friendly


The cover of our free booklet on how to achieve a website that achieves Google's mobile friendly standardsMobilegeddon ;)

Or simply the mobile friendly update :)

Call it what you will, earlier this year Google rolled out a big update with a huge impact, which now determines who appears where in its mobile search results. In doing so the company firmly announced the new kind on the block. If you haven’t guessed, it’s the mobile friendly website.


Google stated: “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming... and the page avoids unplayable content or horizontal scrolling.”


Yes, they mention ‘boosting’, which means this change will give top priority to websites that Google deems “mobile friendly”. In our experience most websites could lose around a third of their visitors if they don’t meet Google’s standards.


So what does a mobile friendly website look like on paper to you and me? Google provided this graphic:


 An example from Google of what a mobile designed website looks like


Do you know if your website is mobile friendly, or not?

Here’s a handy checklist of actions to take:

  • Firstly, check whether your website is deemed ‘mobile friendly’ by Google: On your smart phone, search for your business name. If your website’s listing has ‘mobile friendly’ next to it then you’re ok. (If your website doesn’t appear, speak to us immediately.)
  • Use Google’s mobile friendly checker
  • Check your Google search console (formerly webmaster tools). You may need your web developer to help you with this.


Some things to consider if you’re not mobile friendly:

  • Google will judge mobile friendliness on a page-by-page basis, so don’t think you can just change your homepage and get away with it.
  • Responsive design is the most popular approach – in which pages respond by collapsing to a size to fit the mobile device being used to browse a site. 
  • If you’re starting a website from fresh, then you might want to think ‘mobile first’. This means starting with a mobile-minded design and getting this right from the outset.
  • Make sure Google can access relevant CSS and JS files, as it will need these to deem a site mobile friendly. Google warnings are being sent to website owners who do not conform.
  • Ensure your mobile website is lean and doesn’t take lots of time to load on a mobile screen. If your site is slow to load you’ll be marked down and deemed less mobile friendly.


More information:

Google's own online guide to mobile sites for webmasters


Google's original blog outlining its intention to roll out its mobile friendly update


Read more of our how-to guides, or explore all of our free online marketing resources


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