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Copywriting & blogging

Copywriting and blogging services from Loop Online MarketingHere at Loop we appreciate the importance of great copy. Not only the way it can engage, inspire and influence behaviour. But also because it plays such a central role in content marketing, social media and search engine optimisation (SEO) – with blogging often at the fore.

 

Targeted copy is what we love to deliver and we've previously written for individual consumers, small business owners and even corporate boards, to name just a few. We've produced copy and blogs for lots of different clients: from construction companies to tech startups and estate agents.

 

We always work collaboratively to pin down the brief for each new project. That's a promise.

 

Our copywriting & blogging services

Copywriting for a range of content

The copy and blogs we produce are often used for a range of online purposes – to support social media activity, drive SEO link earning and as content for websites.

 

We're regularly at our keyboards writing this type of content:

  • Case studies
  • How-to guides
  • E-books
  • Fact sheets
  • Tips sheets 
  • Press releases
  • Email campaigns
  • Social media updates of all kinds
  • Guest blogs
  • Business blogs (see below)

SEO copywriting services

We balance the need to include SEO keywords whilst delivering customer-focused copy, all in one. This can be a tough call but we've got the experience and skill, and some tricks, to get the balance right.

 

Moreover, search engines now look for more than just exact keywords. Engines are much more effective at serving up a wider range of results based on supporting terms and synonyms too. So we will help you to produce lots of rich content that not only targets specific keywords but talks more broadly on a subject as well.

 

Part of our work will also be to get into the mindset of your buyers, so we can understand their intentions and how they might search. 

 

Blog writing

We regularly pen copy for our clients' company blogs, often ghost writing on their behalf. If you want us help to write your business blog, please do contact us about blog writing.

 

At Loop we see blogging as one of the simplest ways to publish information that your audiences will be looking for. It's also a really effective way to keep your website alive and active – which will ensure your audiences come back for more and that search engines look to your site as a good source of content to return in searches.

 

Blogs are also one of the best ways to drive social media activity, giving you something to talk about and share across the web.

 

Business blog management

We're hugely experienced at planning, setting up and managing company blogs. We can help you formulate a strategy for your blog – what you want to achieve, how you want to use it and what you want to talk about.

 

What's more, we can help you find the right tone and style for your blogs, while shaping how your new blog can become a voice for your brand across the web. If you want to get started on your blog, do get in contact.

 

Verbal identity development

What you say and how you sound is vital. It enables you to effectively communicate what you stand for. We can help you to formulate your verbal identity by working with you to define what you say to your audiences (and the content you provide) and how you speak (your tone and style).

 

 

Let's get started, work with Loop

Let's get started...

To talk copywriting and blogging, please do get in contact.

 

Like copywriting and blogging? Try this...

 

Search engine optimisation (SEO)

Using targeted SEO keywords and publishing content on your site are both essential SEO best practices we can help you with.

 

Strategies and solutionswebsite developmentcontent marketingsearch engine optimisation (SEO)social media marketing and creative

 

5 steps to successful writing for the web

Test 5 Steps CoverOur free copywriting resource will help you consider how people consume online content and how to tailor copy for the web.

The practical worksheet details 5 best practice steps to improve the performance of your web pages.

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Did you know: Blogging improves lead generation by 67%, a stat from Loop Online Marketing

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10 Raleigh Rd, Exmouth, Devon EX8 2SB

 

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