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Mountlands English Language School

We delivered copy for a new sales brochure - for an English language school in Exmouth

Copywriting a new sales brochure


When English Language School, Mountlands, were looking to develop a new sales and marketing brochure, they approached us to write the copy.


The new brochure needed to talk directly to sales agents looking to book their overseas students into suitable language schools across the UK during the spring/summer season.


Having been briefed on the brochure’s requirements it became clear that it had two clear roles to fulfill: to support presentations to sales agents at ‘speed networking’ events, and to be given to agents as a takeaway as part of their tour of the school.


Mountlands were looking for a writer with the necessary skill and experience to work alongside the appointed graphic designer, so the school’s visual and verbal identities could be developed in tandem. Our director, Richard Wynn, took on writing duties and we even helped to write the design brief, then supporting Mountlands to find a suitable local designer.


The resulting brochure looks and feels great, and reads really well. But we would say that. It can be viewed here:


Mountlands English Language School brochure


Mountlands' marketing & business development director, Ella Tyler, said:


“Richard is one of those rare individuals who is both creative and business focused. He can deliver the goods when it comes to thinking outside the box, but is also able to contribute to projects from a commercial point of view.


“He often makes me look at things in a different light and is good at stepping back and seeing the big picture, whilst never losing site of the fact that it's all about trying to spend as little as possible to get customers to spend as much as possible!


“I have worked with Richard for many years and have always found him to be professional and courteous, and an all round decent chap.”


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