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IVIO HR software

Developing and delivering an integrated online marketing strategy

Prior to IVIO's HR software being acquired in a buy-out, Loop's Richard Wynn supported the business as an associate consultant.


Richard developed an integrated online marketing strategy and led the delivery of individual pieces of work, including:

  • Agreeing the strategic direction and plan with the executive team
  • Working with the appointed designers to deliver a new website
  • Directing the company's approach to search engine optimisation
  • Managing social media marketing channels, such as the company Twitter account, LinkedIn company page, Facebook and Google+
  • Delivering a copywriting service into the business, writing the company's website and producing content such as white papers, blogs, PDF resources, and case studies
  • Supporting email marketing campaigns by writing copy and coordinating mailings with website content

IVIO head of communications, Marie Woodcock, said:

"Richard has adapted easily to working as part of the team, contributing great ideas to help us finalise our core messages and finesse these for the website. He has been instrumental in directing how we use content online – writing all of our news, enthusiastically and energetically developing our company blog and coordinating all social media. His SEO work is also getting us noticed and producing great leads, too."

Creating new content to support marketing


A white paper was researched, written and produced, alongside a range of PDF resources, designed to educate audiences about the company's interactive HR system and its benefits.


Download the resources we produced:

We also helped produce an animated film to explain IVIO's fresh approach to HR software.

 Online marketing services provided:


Strategies and solutions, website design, SEO, content marketing, social media marketing, copywriting, online PR

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