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International charity, Thai Children's Trust

We worked with the Thai Children's Trust to develop and implement their digital donor strategy

 

Developing an online marketing strategy

International development charity, Thai Children’s Trust (TCT), approached us to carry out a review of their online donor development and web marketing activities. The in-house team was at a juncture and wanted to take stock before deciding on their future direction.

 

Loop director, Richard Wynn, worked with TCT director Andrew Scadding and his team to review activities and how these might be improved. The goal of the review was to plan important promotional activities so that they become mutually supportive.

 

As a result of the review a more integrated online marketing strategy was developed by Richard, encompassing the website, landing pages, SEO, Google Adwords, social media, content and email – all working together.

 

Richard worked closely with team – attending regular meetings, providing hands-on guidance and giving regular feedback – to ensure that the new strategy was understood and implemented across all activities that form the organisation’s donor journey.

 

Chief executive at the Thai Children’s Trust, Andrew Scadding, said:

 

“Richard’s insights helped us understand the effects and synergies of our different online activities and helped us begin to weld a series of separate engagements into a coherent strategy.”

Online fundraising coordinator, Ruth, added:

“Thanks you for your support, it has really helped push us in the right direction!”

 

Online marketing services provided:

 

Strategies and solutions

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