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SEO copywriting for a furniture restoration business

Small business marketing to establish an online presence and support growth

Having worked with website designers to create a new look website, Martyn Bayley at Bayleys Furniture Restoration realised he needed entirely new content to fill the site. He also wanted to get some sound advice on how to optimsie the site for search engines.


He turned to searching online for a solution himself – and, finding us, he dropped an email to the team.


The rest is history. We've since worked closely with Martyn to write the Bayley's website, optimise it for search engines and craft case studies to showcase the company's restoration projects.


Helping Bayleys get found online


One of the challenges we used our expertise to quickly address was how to turn their web page designs into a content-rich, search engine friendly website.


Here are the steps we took:

  • Identified appropriate search words and phrases to target.
  • Developed areas of the website we could leverage to target searches. For example, we created pages full of quality, search engine focused content within the 'Services' section.
  • Crafted and optimised case study pages to target what are known as long tail search phrases.
  • Supported the Bayleys team to load text and search engine optimisation information onto the website's content management system.

Ongoing support


Working closely with Martyn and the team, we're continuing to support the company to develop its use of social media together with writing new case studies as and when required.


As a small yet growing business, Bayleys requires a personalised and responsive service, able to support them in a range of different initiatives. So we've also advised on pitching to potential B2B clients, the use of pay per click advertising and we've even created online adverts.


Owner of Bayleys Furniture Restoration, Martyn Bayley, said:


"Richard and Loop have been there for us. From the start Richard was able to grasp the situation we were in and advise on what to do whilst providing hands-on support to make it all happen. He worked quickly and skillfully to write our website, make it search engine friendly and get it up and running.


"The Loop team has talked us through the ins and outs of social media, helping us to create our Facebook page. It's early days but the page is really taking shape and we're confident it's going to help us engage with audiences and promote our business."


Online marketing services provided:


Copywriting, SEO, social media

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