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Hamblys, agricultural machinery supplier

The landing page of Hamblys Facebook profile

Supporting the Hamblys team to get closer to its customers through Facebook

 

Hamblys is the largest supplier of agricultural machinery in the South West. The team had wanted to tap into social media for some time – knowing that there was a ready-made audience of young farmers that regularly use and network via Facebook.

 

Young farmers are a particularly important audience to Hamblys, as they often have a lot of influence over their farm-owning parents when it comes to major purchasing and longer-term investment decisions in a farming business.

 

While keen to start using Facebook, but in need of clear guidance, Hamblys’ managing director, Steve Barrett, turned to our director, Richard Wynn, for support. Alongside Steve, Richard delivered a paper for the management team to help them fully understand social media’s implications and its positive potential.

 

Here at Loop we then created and launched Hamblys’ Facebook page – writing on-page content, designing banner graphics and posting initial updates. Following its launch the page hit 1,000+ likes in the first week.

 

The page is now managed by Hamblys staff – who we helped train by guiding them on what makes a good Facebook business page. Loop’s Richard worked as part of a Hamblys Facebook ‘task force’ to ensure the page set off in the right direction – and now offers advice and guidance as the page progresses.

 

Hamblys’ managing director, Steve Barrett, said:

 

“Our Facebook page’s ongoing success has proven that there is an appetite amongst young farmers in particular to engage with our business via Facebook. It has enabled us to tap into this younger segment of our customer base, which is a real boost to the future success of our business.

 

“We have Richard at Loop to thank for guiding us in the right direction, while we’re keen he remains working with us to maximise opportunities going forward."

 

Online marketing services provided:

 

Social media marketing

 

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