EaseBuild, a major regional construction company

Creating the words + fresh content for a website and supporting how it's shared

Wanting to further break into domestic markets and widen the ways in which they attract new business, the EaseBuild team approached Loop to discuss the development of content for their new website.

With web designers already in place, the team required support to write the new website and optimise for search engines. They were also looking for ongoing help to produce case studies and blogs to promote the business – their vision being for a website as a current and lively hub for the business online.

We've since worked with the EaseBuild team and their web designers to deliver the following:

• All of the words for the new website – from the homepage intro down to every last detail within the site's array of project case studies.
• Search engine optimisation (SEO) work – researching appropriate keywords to target relevant searches, writing and implementing all SEO info and ensuring the site is search engine friendly.

We're also providing ongoing support to set up processes to gather news and further case studies, whilst also supporting the development of social media use across the business.

EaseBuild's Andy Cook said:

"We wanted someone who could deliver our requirements, quickly and skilfully. It was also really important for us to have someone take our technical language and translate that into something our future clients could relate to, and Richard and Loop have done a great job.

"Even more, we like to work with people who are easy to get on with and good to work with. Richard has fitted in tremendously well, working with us and helping us really progress."

Read some of the EaseBuild website copy:

• One of the website's main pages focusing on sectors they work in
• Case study about the company's restaurant fit-out at Jamie Oliver's Fifteen Cornwall
• News story to announce the new website's launch 

Online marketing services provided:

Copywriting, SEO, social media