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Carphile, a website for car enthusiasts

Working with Carphile to develop their website and generate new blog content

Helping to develop the Carphile website, and new content such as blogs

The team at Carphile have big plans for their website. We were firstly tasked with carrying out a detailed review of their existing site to take stock and put in place a plan regarding what needs to happen, when and by who.


The review assessed the search engine friendliness of the site, so we could maximise its ability to get found in searches going forward. It also reviewed the look and feel, the site's integration with Carphile’s social media channels, competitors and possible opportunities to attract advertising and sponsorship.


The outcome of the review was a clear development road map for the Carphile website. A specific outcome being the implementation of a new blog on the site.


On-going blogging for the Carphile website


Our team is now supporting Carphile to generate new blog content – with Loop associate copywriter, Mark Jones, taking a lead role.


We were all dead chuffed to see the first blog published, focusing on the Alfa Romeo marque. Read our first blog on the Carphile website


Mark has also rewritten the Carphile 'about us' description, which is now in-keeping with the tone and style we're starting to embed across the entire website. 


Carphile creator, Hamish Scadding, said:


“The Loop website review has proved crucial in helping us focus on how we should develop and grow the website over the next few years.


“As a result of the review, we’re now working with Loop to not only implement many of the suggestions but also deliver regular blogs and original content.”


Visit Carphile


Take a look at


Online marketing services provided:


Strategy and solutions, copywriting and blogging, content marketing

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